04.27.08
Great News with a Lesson Learned
I really apologize for taking so long in writing a post. But I have a pretty good reason.
I just got a new item of mine in a store here in town called Funky Things. My family and I are beyond thrilled with this new opportunity! These items ~Totes~ I made my daughters and I, on a whim, for the beach and boating season. Once I found that the store owner wanted these Totes in her store I had to run out and get the materials to make a bunch more. You can see the slide show and order from my site homepage or visit Funky Things yourself. It’s a really fun store too. I finally had the chance to walk around the store and see all the great products she has. Boy, could I spend a bunch there (and probably will)!
There are a couple of things I’ve learned from this wonderful experience however.
One, name your business wisely. By having my business in my own name I am safe in changing the type of product I offer without having to rename my business for the product to ‘fit’. My Totes do not have any beading on them. I made them to keep them totally washable (which is much needed with active kids). If you notice on my website, I’ve changed my ‘headline’ to read differently.
The other, be open to change. If you are a crafter with many talents, use them! You never know which product will sell or who will be interested in what, so use your talents to the fullest. Jewelry is my favorite item to make, for me. But, there is an overwhelming amount of competition out there for the same style, this makes it more difficult to show that I am better or different from others. By opening myself up to utilizing my other skills, I am able to stand out more from the competition.
Many skills, various types of products and a business name open to these factors, I believe, is the key to standing out from your competition, showing your products in their best light, and making a name for yourself.
How do you find that you stand out from your competition? Do find showing more than one skill beneficial?
