04.03.08
My Interview with Annie Weihrauch, Owner of Modern Material
Please meet Annie Weihrauch, Founder and Designer of www.modern-material.com
Where are you located? Online, based out of Columbus, Ohio.
What do you design? Paper, Apparel and Accessories.
Where/How did you learn this? I landed a job right out of college as a packaging and accessory designer for Bath & Body Works where I learned a lot about retail and fashion accessory design. I have taken my experiences and translated them into my own vision.
Favorite Artist who inspires you? Gwen Stefani. She has defined our generation as a style icon.
Where does your inspiration come from? Rock & roll, fashion magazines, and other designers.
What do you do to combat creative block? I’ll give myself a few days to catch up on things I neglect such as cleaning and organizing, and then I can’t wait to get back to what I do best.
Where do you design your creations? Living room, studio, hallway, kitchen, bedroom, basement….every inch of my house is covered with something I’m working on! It drives my husband crazy!
What does your work space look like right now? A disaster.
How does your family feel about what you do? They are very supportive.
Do you have any advice for someone looking to make their own creations using this method? Start small and dream big.
Best advice you received when starting your business venture? Networking. I’ve met so many great people with great connections along the way.
Favorite part of owning your own business? Actually doing something with my designs instead of archiving them in a folder titled “old” becasue they weren’t chosen to move forward.
Least favorite? No free evenings or weekends!
How do you relax? Taking a trip to Hawaii will be the first time I’ve had to relax in months.
Favorite color? Depends on what it is going on. Black or white if it’s on me. Aqua if it’s on my walls or my umbrella.
Does this color show up in a lot of your work? Absolutely. It’s the foundation of my brand.
If there were more hours in the day, what would you be doing? Designing more.
A sample of Modern Material products. For all products, please visit Annie’s website.
Wilma Travis said,
April 6, 2008 at 12:09 pm
Great article and very fascinating. I love the items that are shown at the bottom of the page. I must visit her website now. Very nice that you selected her for your blog and great exposure too. feel free to tap my shoulder!
wilma